the profit center is now purpose capital
Budgeting is a very important activity you should be doing to help drive the financial sustainability of your business. Forecasting your finances is not a “one-and-done” exercise, but something you should be doing ongoing with a regular and recurring cadence. The goal of budgeting is not to be 100% accurate in your projections, but to develop a guide and targets for your business so you have a clear roadmap. Having a financial roadmap for you company has so many benefits, including an understanding of how to reach your goals and allocate your resources.
Managing cash and other resources of your business is vital to ensure you are able to support all of your business operations. Spending your valuable and limited resources without a planned approach to how you need to allocate them can be detrimental to your business. A budget will tell you when and where you can allocate resources and help you ensure you are maximizing how to you spend to support the most important strategic priorities. A budget can even help you allocate non-monetary resources. If you understand what areas of your business are delivering the most to your profitability, it can help guide how you allocate your time and people on your team.
When you think about evaluating your business finances, what are you looking for? What level of growth are you targeting? Did you meet those targets? If you don’t have an up-to-date and comprehensive budget, it will be difficult to assess these questions. Your budget will enable to you to be able to set goals for yourself and your business, so that you can better evaluate where you have been and areas that you need to improve. If you don’t have a clear target, it will be hard to gauge whether your business performance is hitting the milestones it needs to in order to reach your long-term and short-term goals.
are you considering hiring more employees? Expanding to a larger office space? Launching a new product or service? Having a financial budget is so important in helping you make the decision on when to make these significant pivots and changes in your business. Budgeting will allow you assess what you can actually afford and ensure you have an approach on how you should phase your various stages of growth.